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Breaking the sunscreen stereotype barrier
South Africa – Incolabs has introduced two variants to create excitement in the sunscreen category. Everysun and Tropitone have broken the barriers of sunscreen perfume stereotypes! In a market segment...
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Quality Street with Eastern twist
South Africa – Two South African-developed Limited Edition Quality Street variants – Eastern Delights and Dessert Delights – are inspired by exotic taste experiences. The Eastern Delights Pack contains...
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Dairy product goes for Scandinavian package design look
China – Local dairy giant Yili has introduced a premium milkshake product in China, featuring packaging design with a Scandinavian touch for brand differentiation. The company wanted to capture a...
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Plain packs find the spotlight again
Australia – Hardly has the Australian federal government’s controversial mandated plain packaging for cigarettes had time to gather dust on retail shelves, than it is making news again. This time,...
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Fancy a redesign?
Australia – A brand and packaging makeover for Nestle Purina’s Fancy Feast range of cat food has reinforced its market-leading position and made it the fastest growing brand in wet cat food segment....
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Spice and easy
UK – Consumers are now more easily able to spoon or sprinkle their favourite spices into recipes or onto served meals as a result of the introduction of an ingenious new dual feature cap produced by...
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Cheers with beers
Argentina and Brazil – One 750 ml champagne bottle, labeled and sealed with a hood and a Christmas star embossed; but, with beer inside. Stella Artois has launched a commemorative edition celebrating...
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Packaging encourages tequila tasting
U.S.A. – Hand-blown glass bottles with paper labels, neckbands and hand-assembled stoppers provide shelf impact for Luna Nueva Tequila and help expand its distribution in the United States, while a...
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Differentiation delivers shelf impact for beer
U.S.A. – Once seen exclusively in glass bottles, fans of craft brews now find their beverage of choice in aluminum cans – and, frequently, it’s not the usual 12 oz can. For example, Oskar Blues...
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A collective creation
Brazil – For the first time, Johnnie Walker whisky brand invites Brazilians to be co-authors of a special packaging. Since mid-January, brand fans in Facebook can vote for phrases and images of authors...
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